Whatever you define for “,” if your ad’s clicked from a site in the Google Search Network. Whatever you define for “,” if your ad’s clicked from a computer or tablet. Whatever you define for “,” if your ad’s clicked from a mobile phone. The Google click identifier of a click that comes from your ad. Note: Only available on Display Network campaigns.
What model of phone or tablet the click came from (for example, “Apple+iPhone”) What device the click came from: “m” for mobile (including WAP), “t” for tablet, and “c” for computer. Where the click came from: “g” for Google search, “s” for a search partner, “d” for the Display Network, “u” for a Smart Shopping Campaign, “ytv” for YouTube videos, “yts” for YouTube search, or “vp” for Google video partners. The match type of the keyword that triggered your ad: “e” for exact, “p” for phrase, or “b” for “broad”. Reported only for campaigns that show ads to people in your targeted locations. Visit the developer website for location IDs. The ID of the geographical location of the click. Reported only for campaigns that show ads to people searching for your targeted locations. Visit the developer’s website for location IDs.
The ID of the location of interest that helped trigger the ad. The tracking template starts with does not include affinity and in-market audience.
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Here are all the details about how to set it up. To use these parameters you need to first set up the tracking template which can be done at the account, campaign, ad group, ad, and keyword levels. These tags help you track various aspects of your ad campaign, such as which ad or keyword triggered the click, the device used to view the ad, and the location of the user who clicked on the ad. ValueTrack parameters are special tags that can be added to your Google Ads destination URLs. Using a tracking template in your URL lets advertisers track down key parameters defined under ValueTrack Parameters or any other Custom Parameter that advertisers would wish to customize as per their requirements. Posted March 1st, 2018 by Kirti & filed under Google Ads Tips. List of All ValueTrack Parameters in Google Ads
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